The urgency behind PLUR D stems from a profound personal tragedy.

Prana Kishore witnessed the devastating impact of synthetic drugs firsthand. Three young adult children of his close friends tragically lost their lives after trying a synthetic drug just once. One of these heartbreaking losses happened right after a graduation party.

Driven to find a solution, Prana Kishore spent four years immersing himself in the underground club scenes of Europe and the USA. Behavioral research and psychologist consultations led him to the song “Is There a Place in the World I Can be Free For One Night" and delivered it in the genre of EDM they love. By creating this Euphoric Happiness, PLUR D aims to neutralize the desire for dangerous drugs.

UNIQUE CONCEPT BEHIND PLUR D OFFICIAL MUSIC VIDEO DIRECTED BY PRANA KISHORE FOR THE FIRST TIME

The 5-Pillar Strategic Framework

 1. Master Plan Addresses the global synthetic drug crisis facing teens without mentioning the word 'drugs' in lyrics or showing substance use in Official Music Video, to avoid triggering reminders. This is PLUR D

 2. Blueprint Uses simple, universal lyrics by Prana Kishore: 'Is There a Place in the World, Where I can be Free for One Night?' to emphasize core positive values.

 3. Framework Composed and Sang by Prana Kishore specifically in the Electronic Dance Music (EDM) genre to reach and engage the target youth audience in a medium they natively love.

 4. Roadmap The official music video serves as a Global Anthem for Social Change, showing communities enjoying themselves safely. Directed and written by Prana Kishore.

 5. Action Point: Challenges the viewer’s mindset at the video's conclusion with the vital prompt: 'PLUR D is Our Attitude, What's yours?'

The 10 Dimensions of the PLUR D Code

 1. Peace: Inner and external harmony needed to build creative spaces.

 2. Love: The foundational energy that inspires individuals to value life.

 3. Unity: Bringing people together inside music venues or any space as a protective collective.

 4. Respect: Treating everyone with dignity to eliminate negative peer pressure.

 5. Diversity: A responsibility to open our arms to explicitly celebrate cultural differences.

 6. Social Change Anthem: Using high-energy electronic dance music as a public health advocacy tool.

 7. Security & Personal Safety: Empowering young minds to always protect each other in all circumstances

 8. Human Dignity: A core belief that every person is unique and an infinitely precious human being with invisible talents

 9. Inclusivity with Empathy: An active choice to understand each other’s feelings without judgement and to make them feel valued and important

 10. Public Action Point: Moving from passive listening to active accountability, challenging the viewers at the end of the Official Music Video